Strategy Systems
We build data driven, scalable, long term e-commerce strategy that gives you a competitive edge in global markets.
The Building Blocks of Success
Growing a brand is not luck. We draw a detailed map for entering the right market, at the right price, with the right message.
Market Entry Strategy
We analyse consumer behaviour in the target country, the gaps in the market and where the main competitors are weak, then open a safe entry point for your brand.
Product Launch Strategy
We plan launch campaigns, supported by influencers and PR, that get your new products noticed the moment they hit the market.
Growth Planning
We chart the long term growth route for your brand by diversifying sales channels across Amazon, Shopify and others, and opening new markets.
Pricing & Positioning
We work the costs to maximise margin, and set the price perception and positioning that separates your brand from its competitors.
Business Model Design
Dropshipping, private label or direct to consumer. We design the model that fits your goals and your budget, end to end.
A Clean Plan, Clean Execution
A strategy only produces results when it is executed properly. We test the plan on paper against real world data and put it into practice step by step.
Roadmap
We put sourcing, setup and marketing on a timeline and define the KPIs we will be judged on.
Test and Validate
Before spending real budget we measure the market's reaction with small A/B tests and confirm the strategy holds.
Aggressive Scaling
Once we find the system that works and turns a profit, we raise the advertising and operational budget and move into global scaling.
Frequently Asked Questions
How long does it take to build a strategy for a new brand?
Depending on how complex the sector is, the detailed market research and the strategy roadmap take on average 2 to 4 weeks.
Do you only build strategy for Amazon?
No. Depending on your business model we build omnichannel strategies covering Amazon, Shopify, Etsy and B2B wholesale channels.
Do you also run the operation after the strategy?
Yes. ExcellaGLOBAL is an end to end system. The strategy we set out is implemented and managed by our own E-Commerce Systems and Growth Systems teams.
Get a Step Ahead of Your Competitors
Stop losing time and money to trial and error. Let us build your data driven growth strategy together.
Book a Strategy Call